Life as a Freelance Designer

A logo is often the first thing someone sees when they encounter your brand. It shows up on your website, your business cards, your social media, your signage — everywhere. Getting it right matters. But getting it right doesn't happen by accident. It happens through a clear, intentional process built around one core belief: The final product isn't finished until my client is completely happy with it. Here's exactly how I approach every logo project from the very first convers

Most social media growth stories start with a struggling page that needs a boost. This one starts with something harder — starting over completely. When I began working with the American Legion Rogers-Hinson Post 235 in Fort Walton Beach, we weren't just trying to grow their online presence. We were rebuilding it from nothing after a total loss — and doing it while racing to reconnect with a community of veterans and families who had no idea where to find them. What Happened

As a graphic designer, having a degree and real-world experience with small businesses is a strong foundation — but it's never the finish line. The design world is always changing and evolving, and the designers who stay relevant are the ones who never stop learning. So how do you keep growing when client work keeps you busy? You create your own opportunities. Why Practice Projects Matter One of the best ways to expand your skill set is to create designs outside of client wor

The Weight of “Someday” For a long time, I carried my dreams around like a heavy suitcase—something I planned to unpack only “when the timing was right.” I spent five years as a paralegal and three years as a career advisor. In that latter role, I spent my days helping others navigate their paths and find their dream jobs. I loved helping them, but there was a quiet irony in it: while I was coaching others to chase their passions, I was telling myself that my own passion for