Allison Cosenza

Okay, so life threw me a curveball — and it turned out to be one of the best things that ever happened to us! For the past year, I have had the incredible opportunity to be a stay-at-home mom and help my son catch up on his schooling through homeschool. Was it the original plan? Absolutely not. A waitlist and a little divine timing had other ideas — and I am so glad they did. I would not trade this season for anything in the world. What I did not expect was how much creative energy this...

Here's how to go from no online presence to connecting with customers beyond your own backyard. You've poured everything into building your dream business — and that deserves a real celebration. But now comes the part nobody tells you about: getting the word out to people beyond your immediate circle. That's exactly where a smart marketing strategy (or the right helping hand) makes all the difference. First, a reality check: this takes time Before anything else, set this expectation for...

A designer's honest tour through a reading sprint — the page-turners, the comfort reads, the ones I'd skip, and why all of it feeds my creative work. February and March were good months. Not "I finished one book I'm proud of" good — I mean sixteen books in sixty days good. If you know me, you know I read a lot. But even by my standards, this felt like a sprint. Here's the honest, unfiltered tour of everything I picked up — the ones I loved, the ones I'd hand to a stranger, and the ones that...